The future of hair is here

Published: 23-Sep-2014
Media Hair Care Marketing

The report finds that the market is increasingly aligning itself with the skin care sector, offering exciting growth opportunities in terms of products and concepts

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In time for this year’s Beyond Beauty in Paris (9-11 September 2014), Mintel has released its latest research focused on hair care. The report finds that the market is increasingly aligning itself with the skin care sector, offering exciting growth opportunities in terms of products and concepts. Two key areas of innovation in the hair care sector are identified: anti-ageing and personalisation. Mintel found that almost half (46%) of UK consumers are interested in using hair care products with anti-ageing benefits, suggesting huge potential success for such products. “Anti-ageing will increasingly move into hair care and there is scope for a far higher use of biomimetic ingredients,” suggested Emmanuelle Moeglin, Global Fragrance and Personal Care Analyst at Mintel, speaking at Beyond Beauty.

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