What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The growing awareness of mental health and wellbeing has helped boost their significance among consumers. Interest in holistic health made gut wellness paramount in 2019, with its broad health potentials.
Rising cases of diabetes create opportunities for low-sugar and high-fibre food and drink, and low-calorie or low-carb diet plans.
Sustainability abounds in future innovations, with sustainable nutrition and practices at the top of people and brands' minds. Shortfalls of nutrition and naturalness of plant-based diets will be a priority for brands.
Claims that combat other factors that may harm health, such as anti-pollution, oral and eye health, will emerge.
Technology-driven food supply chains are set to emerge in the future. Digitalisation will be the key for fresher, cleaner and safer foods. Food and agri-tech investments will continue to help deliver more healthy, sustainable food systems.
Adopting heritage diets will weave authentic, simple and ‘healthy-ageing’ food and drink.
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Written by Michelle Teodoro, a leading analyst in the food and drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The growing awareness of the importance of maintaining mental wellness engages consumers in practices of self-improvement and optimising the way they live, particularly maximising their mental ability and productivity.
Food and drink solutions that support consumers in maintaining mental health and wellbeing, such as focus, sleep, mood and mental energy will be in demand.
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