The green team: Eco-friendly beauty initiatives to inspire your Earth Day campaign

Ahead of Earth Day on 22 April, Cosmetics Business takes a look at the brands trying to make the world a better place

Every year since 1970, Earth Day aims to bring awareness of climate change and pollution in an effort to inspire consumers and companies to help preserve our planet for future generations.

With more than 75,000 partners in over 190 countries, this year marks the 50th anniversary of the environmental initiative.

For both shoppers and the beauty industry, the past 12 months has been a period of reflection, with more brands than ever unveiling ambitious eco-conscious goals in effort to tackle climate change and the world's plastic crisis.

"We view our development as constantly evolving as we learn," says Rae Stanton, Lush Earthcare Retail Lead. "We are focused on going beyond sustainability, towards regeneration, and invite our community and fellow business peers to join us."

With that in mind, Cosmetics Business picks some of the . . .

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