Halloween's scariest horror-inspired make-up collabs

By Alessandro Carrara | 2-Oct-2023

Cosmetics Business takes a look at the beauty brands fighting for the horror aesthetic’s place in the mainstream spotlight, through high quality cosmetics collections

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There has been a long standing fascination with horror, ghost stories and the macabre throughout human history.

While the psychology of willingly scaring yourself is certainly confusing, there is a genuine appeal for many in feeling the adrenaline rush of a spine chilling tale.

It is no wonder that horror films dominate the film sector as one of the most profitable genres to produce, according to the American Film Market.

But it is important to remember that beauty has played an instrumental role

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