The inside track on marketing trends in beauty


A preview of this year’s in-cosmetics Marketing Trends presentations, from the US market to multicultural cosmetics

Excitement is mounting for this year’s in-cosmetics show, which returns to Paris on 12-14 April. The Marketing Trends programme has been finalised and includes three full days of free-to-attend presentations from a wide range of leading researchers and consultants, as well as roundtable discussions designed to engage the audience on key industry issues.

Global beauty insights

The opening presentation from Euromonitor’s Global Head of Beauty & Personal Care Research, Irina Barbalova, will provide a global beauty overview and identify where the new regional power shifts and key category growth areas are. The topics she will present will include transforming innovation through diversity, cross-regional influences on beauty routines, formats and product concepts, and the role niche brands have in redefining the industry. She will also discuss shifting consumer priorities towards a new ‘value’ proposition based on experience, efficacy and individual solutions.


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