A preview of this year’s in-cosmetics Marketing Trends presentations, from the US market to multicultural cosmetics
Excitement is mounting for this year’s in-cosmetics show, which returns to Paris on 12-14 April. The Marketing Trends programme has been finalised and includes three full days of free-to-attend presentations from a wide range of leading researchers and consultants, as well as roundtable discussions designed to engage the audience on key industry issues.
The opening presentation from Euromonitor’s Global Head of Beauty & Personal Care Research, Irina Barbalova, will provide a global beauty overview and identify where the new regional power shifts and key category growth areas are. The topics she will present will include transforming innovation through diversity, cross-regional influences on beauty routines, formats and product concepts, and the role niche brands have in redefining the industry. She will also discuss shifting consumer priorities towards a new ‘value’ proposition based on experience, efficacy and individual solutions....
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