The latest colour cosmetics trends hitting the Chinese market


The latest colour cosmetics trends hitting the Chinese market

Providing the most comprehensive and up-to-date information and analysis of the Colour Cosmetics market, and the behaviours, preferences and habits of the consumer.

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report includes colour cosmetics products for eyes, face, lips, and nails for women. The products include cushion BB/CC cream, foundation, highlighter, concealer, blusher, mascara, eye liner, eye shadow, eyebrow definer, lipstick, lip gloss and nail polish.

What you need to know

The China colour cosmetics market is estimated to draw near to RMB40 billion by the end of 2019, with a projected CAGR 11.1% over the next five years.

Both imported premium and domestic mass brands are thriving and have enhanced their reach both online and offline, increasing market competition.

Educated by KOLs and product reviews, consumers are becoming savvier, and questioning the value of products that fall within their budgets.

Written by Anne Yin, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

"When targeting a face base make-up product at women aged 30 or above, the feature ‘have benefits on skin appearance’ is listed as the most important feature to have. In 2018, claims such as ‘anti-aging’ and ‘reduce fine lines’ appeared in more new launches in China but still significantly less often than in South Korea or the UK, even though 30-39s have seen significant growth in adopting make-up wearing habits in the last two years" - Ann Yin.

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