Mintel provides the a comprehensive and up-to-date analysis of the hand, body and foot care market
For the purposes of this report, Mintel’s definition of body, hand, and footcare includes, as follows:
Written by Alex Fisher, a leading analyst in the beauty and personal care sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The growth of the market to £557 million in 2018 has been driven by bodycare as consumers don’t understand the need for hand and foot products.
Innovation trends create a focus on all-purpose products, meaning brands must develop personality to differentiate. Links to wellness could work for footcare; feeding the organs with spiritual energy or friendly bacteria via reflexology.
For more information on the report, see here.