Lighter and more refreshing than fragrances, mists are a fast growing segment that brands should explore
Body mists have been around in some form or another for decades, but in 2016 the sub-category has found new life as brands think outside the bottle.
Presenting a less stringent fragrance option for consumers, body mists can offer light scent alongside the benefits of added moisturisation, deodorisation and the ability to cool or refresh.
Technavio reports that while the global fragrance category grew almost 2% from 2010-2015, the global body mist category spiked 8%.. . .
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