The male grooming market – an international overview

Male personal care is on the rise across many international markets. Amelia Daniel analyses the sector's performance and its global trends

Male personal care is on the rise across many international markets. The causes of this overarching trend vary across the cultural lines of each market. For instance, personal care in the male sector has increased by 15% in the USA, and 34% in China, but the successful products, as well as the reasons behind their success, are drastically different in each of these countries.

This article will provide overviews of the Chinese, Indian, North American and European markets.

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