The menopause and beauty: Why a new sub-category is needed


The fact: Across the world, 930 million women aged over 50 have specific personal care needs.

The purpose: identify insights on consumer expectations, barriers to purchase and motivation, in order to offer the most comprehensive solutions.

The method: a global consumer study on the usage and attitudes of menopausal women conducted in four different regions: Latin America, North America, Western Europe and Asia.

The result: Thanks to this study and a deep analysis, we managed to identify the key beauty concerns related to menopause and the changes they imply.

This webinar presents an opportunity to explore the menopause as a process and a concept, and the relevance of creating a dedicated personal care sub-category.

Indeed, in a context where traditional ‘anti-agers’ are questioned, where realistic approaches, well-being and positivity are key words, the cosmetic industry needs to define a brand-new offer for these women for them to redefine their beauty.

Join Olga Gracioso, Sederma's Marketing Director, will discuss opportunities for personal care companies when addressing women's needs. Book your free seat for this webinar now!

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