The modernist beauty apothecary movement
Forget avocado masks and coconut oil conditioners, today's Blend It Yourself consumer has gone high tech
DIY beauty has always struck a chord with consumers keen to turn their hand to stirring up their own personalised products.
But recently, the concept has moved up a gear as brands strive to meet consumer demand for transparency and control over their products.
Out are the likes of homemade honey-oat concoctions and, instead, Blend It Yourself (BIY) high-tech formulas and luxury apothecary are in.
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