The must-have beauty trends for 2016

Published: 27-Nov-2015
Colour Cosmetics Fragrance Male Grooming Skin Care

Experts share their predictions for next year's hottest beauty trends

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What will your customers want in 2016? Pure Beauty's experts share their predictions for next year's hottest beauty trends to help you stay ahead of the curve.


Skin care

Multi-functionality

“Multi-functionality is a growing trend. Every year we treat more clients with multiple skin concerns as opposed to one single major focus. We are seeing a major increase in a variety of skin issues such as dehydration, skin sensitivity and adult acne in addition to our customers’ more traditional and individual concerns such as fine lines and wrinkles, loss of elasticity and hyperpigmentation. For this reason, many of our new products explicitly target more than one concern.”

– Jeff Murad, Vice President of Product Development for Murad

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