Estimated to be worth US$37.6bn, the male grooming market remains the major untapped opportunity in beauty and personal care. Market research company Euromonitor International anticipates overall sector growth at 6.2% for the past 12 months, with sales of men’s grooming products increasing at the greatest rate in Latin America and the Middle East & Africa. Indeed, the Latin American market at $9bn is now the second largest by geography, not far behind the more mature Western European one.
The perfect physique is influencing male grooming
Men's market driven by new 'spornosexual' trend and beard wearing, says Julia Wray
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Newcomers inject personality into male grooming market
Read moreToday’s personality-packed brands are asking men to select products based on their style, ethics and even their hobbies
Trending Articles
-
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more. -
You need to be a subscriber to read this article.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Male Grooming
Barbershop trend boosts male grooming while skin looks lacklustre
While the continued trend for beards and other facial hair is informing new product development, the cosmetics industry must revolutionise its approach to men’s skin care if we want to raise male grooming to the next level
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.