The relaunch of bwc’s cruelty-free cosmetics range

Published: 23-Sep-2010

Beauty Without Cruelty introduces new colour cosmetics range


Bwc, which stands for Beauty Without Cruelty, has been on the market since 1963 with cruelty free and natural cosmetics.

The company has now relaunched its natural colour cosmetic range with a new100% vegan and paraben free formulation.

The new colour collection features a wide colour spectrum that includes the new Natural Infusion Moisturising Lipstick, available in 30 shades and the Attitude Nail Colour that comes in 16 shades.

Bwc has also launched the new Ultimate Natural Mascara and the Waterproof Mascara that features wild Japanese berry wax.

All products are cruelty free as the company aims at incorporating environmental conscience in all aspect of its supply chain.

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