The role of pack and POS design in fragrance

How can designers create new experiences for consumers? Asks Pearlfisher's Sarah Cattle

Selfridges Fragrance Laboratory

Luxury fragrance is one of the most consistently successful and directional sectors within the personal care market – and in luxury overall. But the very idea of what luxury means and looks like, and how we want to experience it, is changing. The sense of personal and intimate connection now needs to be taken to the next level. We are looking to brands to focus on new creative platforms and expressions to connect with the idea of luxury in its many forms, defined by an intrinsic sense of time, value, experience and the personal.

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