The six packaging trends set to shape beauty in 2016

Personalised, eco-friendly and interactive packages are predicted hits for beauty products this year

Mintel has announced six key trends with the potential to influence global packaging markets over the next year. The company suggested a number of ideas that could bring engagement to the core of packaging. We take a look at the trends, and the possible impact on the cosmetic industry…

Digital evolution
Offering an opportunity to engage consumers on a personal and emotional level, digital printing is tipped to capture brands attention further. Benjamin Punchard, Global Packaging Insights Director at Mintel, told Cosmetics Business: “Customisation has long been a key offering in beauty care and for many emerging online beauty brands. Digital print is enabling that customisation to run right through to the packaging. However, brands should be wary not to dismiss digital print as all about variation and customisation, providing more practical concerns such as enabling stock control and fast flexibility to respond to changing consumer and legislative requirements also benefit digital print.” Benefit Cosmetics explored this trend with the launch of a personalised bronzer, “Personalisation was a key trend in 2015 and when linked with our iconic Hoola bronzer, it has become a unique and popular purchase,” the brand said.

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