The subscription economy: the trend having the biggest impact on the beauty industry?

Cosmetics Business catches up with internet marketing service Mention Me to find out why the category is booming in beauty

Courtney Wylie

Keeping beauty consumers engaged is a tall order for even the most established brands.

With such a saturated market, its more important than ever to keep customers loyal to your brand, but shaking up the beauty industry is the developing subscription category.

Cosmetics Business catches up with Courtney Wylie, VP of Product & Marketing for internet marketing service Mention Me, to find out why this booming category is demanding attention from brands and retailers alike.

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