The number of celebrities turning their talents into beauty ventures has continued to skyrocket in recent years, with 'celebrity skincare' racking up more than 1.8 million hashtags on TikTok as beauty fans are eager to emulate their idols' glowing complexions.
Now, new findings from dermatology clinic DermConsult has revealed which celebrity-owned brands are the most sought-after by consumers according to global searches, with singing sensation Rihanna's Fenty Beauty topping the charts.
The brand, which was recently named the wealthiest celebrity beauty brand and saw the Barbadian entrepreneur named officially a billionaire by Forbes, topped the poll with 273,000 global searches monthly, ahead of its closest competitor, actress Gwyneth Paltrow's Goop (230,000 searches), and Florence by Mills, the brainchild of Stranger Things star Millie Bobby Brown, which came in third with 152,000 monthly searches.
Spanning stars from a variety of industries including music, film and sports, the data also revealed a number of interesting additional insights.
For example, celebrities between 40-59 years old were found to have the most successful skin care brands in terms of consumer demand, with this demographic including Paltrow's Goop, model Cindy Crawford's Meaningful Beauty and actress Jessica Alba's Honest Beauty racking up a combined total of more than 506,000 monthly searches – perhaps dispelling the popular industry myth that consumers favour fresh-faced younger stars as faces of a brand.
Meanwhile, despite Rihanna topping the poll, DermConsult's data revealed that overall those most well-known as actresses boasted the most in-demand skin care brands with 430,600 monthly searches, ahead of singers with 370,050, and reality TV stars in third with 207,500, led by Kylie Jenner's Kylie Beauty – fourth place overall with 144,000 monthly searches – and half-sister Kim Kardashian West's KKW Beauty.
The celebrity skin care space is also overwhelmingly female-dominated, with 95% of the top 20 brands owned or represented by women; 'Happy' singer Pharrell Williams' Humanrace was the only male-owned brand to make the list.
The top 20 celebrity skin care brands by monthly global search volume:
Rihanna, Fenty Beauty - 273,000
Gwyneth Paltrow, Goop 230,000
Millie Bobby Brown, Florence by Mills - 152,000
Kylie Jenner, Kylie Cosmetics - 144,000
Jennifer Lopez, Jlo Beauty - 63,000
Maria Sharapova, Supergoop - 59,000
Josie Maran, Josie Maran - 58,000
Cindy Crawford, Meaningful Beauty - 50,000
Kim Kardashian West, KKW Beauty - 38,000
Jessica Alba, the honest company - 25,000
Lo Bosworth, Love Wellness - 25,000
Miranda Kerr, KORA Organics - 24,000
Kristen Bell, Happy Dance - 22,000
Victoria Beckham, Victoria Beckham Beauty - 19,000
Madonna, MDNA - 14,000
Lindsay Ellingson, Wander Beauty - 12,000
Nikki Reed, BaYou with Love - 1,600
Pharrell Williams, Humanrace - 800
Lauren Conrad, Lauren Conrad Beauty - 500
Alicia Keys, Keys Soulcare - 250