The top UK male grooming trends

Cosmetics Business examines the UK male grooming market to find out which products will be flying off your shelves and which ones might need an extra push

Male grooming sales grew by 3% last year with men across the UK spending £1.7bn on keeping clean, smelling good and looking fresh, according to Euromonitor International’s figures.

The researcher’s 2017 Men’s Grooming in the United Kingdom report states: “As more men look for male-specific products, innovation that combines multiple benefits as well as . . .

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