The two Kylies go head to head in name trademark battle

By Lucy Tandon Copp 8-Feb-2017

The 48-year-old pop singer Kylie Minogue has won the right to use her name in the US in a legal war against Kylie Jenner, but Jenner has since appealed

Pop icon Kylie Minogue has won a legal battle against social media influencer and reality TV star Kylie Jenner – at least, for the time being.

Jenner lodged a trademark application to use the name Kylie in the US on 1 April 2015, which was swiftly opposed by Minogue.

Last week the Patent Office rejected Jenner’s application, although Jenner’s team has already filed an appeal, The Daily Mail reports.

Jenner has a growing beauty empire, with her hero product being her Lip Kits. She recently opened a bricks-and-mortar pop-up in LA featuring a rainbow Lip Kit Wall.

A photo posted by Kylie (@kyliejenner) on

Minogue’s lawyers rebuked the 2015 application stating that Jenner is a “secondary reality television personality who appeared on the television series Keeping Up With the Kardashians as a supporting character, to Ms Jenner’s half-sisters Kim, Khloe and Kourtney Kardashian”.

It added that Minogue is known worldwide simply as Kylie, whereas Jenner, the filing continued, has drawn criticism from the Disability Rights and African-American communities for her controversial posts and photographic exhibitionsm on social media.

On the other hand, it acknowledged the pop singer is an “internationally renowned performing artist, humanitarian and breast cancer activist”, and reasserted the fact that Minogue has achieved worldwide record sales of over 80 million records.

Sign up for your free email newsletter

The filing also asserted that Minogue already owns the US trademark for Kylie in education and entertainment, as well as music recordings and jewellery.