The way men shop for skin care is changing. What does retail still need to solve?

By Jo Allen | 14-Apr-2022 Featured companies: The Red Tree Consultancy
Male Grooming Retail

Record numbers of men are buying skin care and grooming products online, but retailers are still facing some big challenges

You need to be a subscriber to read this article.
Click here to find out more.

This article was originally published in the April issue of Cosmetics Business Trend Report

Bricks-and-mortar stores are bolstering their assortments of male skin care and grooming products, and online players are enjoying a continued boost in sales.

But there is further scope for retailers to encourage men to feel comfortable and engaged in the category, and this week's insight in April's men's care trend series explores how.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Featured companies

The Red Tree is the UK's leading international beauty brand consultancy. We develop and steer your ideas, challenge your thinking, and deliver results. We have an unparalleled...
  • See also:
  • Kantar
  • Target
  • Walmart
  • Bolt Digital
  • War Paint for Men
  • Humanery
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

UK supermarkets are quietly transforming into credible beauty destinations

Read more
Aldi, M&S, Sainsbury’s and Tesco have revamped their beauty offering in a bid to be seen as serious beauty retailers, but is it working? Cosmetics Business investigates

Trending Articles

  1. MAC and Sol de Janeiro 2023’s most searched for beauty brands Lookfantastic has named the beauty brands and products consumers could not get enough of this year in its 2023 Beauty Trends Report
  2. Cosmetics Business predicts the top 5 beauty trends of 2024 in new report From a new tier of ultra-luxe beauty to longevity skin care and more, these trends will make waves in the coming year
  3. Nivea owner Beiersdorf sales top €2.5 billion in Q1 2023 La Prairie’s performance lagged during the quarter despite the overall sales increase, with sales down 12% compared with last year
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Inside Boots' power move for Britain's beauty retail Boots is introducing a beauty-only concept store in Battersea Power Station, London – how does it compare to Sephora and Space NK?
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Bubble enters UK heating up the battle for teen skin care spend US-based Bubble Skincare has launched into the UK via an exclusive partnership with Boots, with plans to become the go-to beauty range for teens

Relevant companies

See more

Upcoming event

CB Roundtables: Skin care trends for 2024

12 December 2023 | Virtual free webinar See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Retail

UK supermarkets are quietly transforming into credible beauty destinations

Aldi, M&S, Sainsbury’s and Tesco have revamped their beauty offering in a bid to be seen as serious beauty retailers, but is it working? Cosmetics Business investigates
You need to be a subscriber to read this article.
Click here to find out more.
Retail

What Boots halting its marketplace launch means for the model

Amid news that Boots is no longer immediately following rival Superdrug down the marketplace route, Cosmetics Business reveals why beauty marketplaces need a USP
Finance

THG shares plummet after half-year revenues fall short

The Lookfantastic owner’s beauty division also dragged down results during the first half of the year
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Meet the Buyer: how to land a deal with THG Beauty’s Head of Buying

Rebecca Batts, Head of Buying at THG Beauty, on the beauty retailer’s product offering, the latest trends to look out for and how to get stocked with the company
Finance

THG’s Matthew Moulding embroiled in spat with US hedge-fund

Moulding has previously expressed his frustrations with the press, hedge funds and bank analysts
Finance

THG’s Matthew Moulding acquires City AM newspaper

Moulding has previously lambasted the British press, which he said regularly builds negative coverage against UK listed companies.
Finance

THG sells ‘loss-making’ OnDemand division to streamline core operations

The retail group has offloaded the business to the division’s management as it continues with its strategy to sell non-core assets
Subscribe now