The way men shop for skin care is changing. What does retail still need to solve?

By Jo Allen 14-Apr-2022

Record numbers of men are buying skin care and grooming products online, but retailers are still facing some big challenges

This article was originally published in the April issue of Cosmetics Business Trend Report

Bricks-and-mortar stores are bolstering their assortments of male skin care and grooming products, and online players are enjoying a continued boost in sales.

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But there is further scope for retailers to encourage men to feel comfortable and engaged in the category, and this week's insight in April's men's care trend series explores how.


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