Theo James named ambassador for new Hugo BOSS scent


Divergent actor to become the face of a luxury male fragrance

Hollywood actor and star of the Divergent film series; Theo James will be the face of the new advertising campaign from BOSS Parfums.

The new masculine scent from Hugo BOSS, which has not yet been named, is described by the brand as uniquely captivating and will offer customers the ultimate luxury experience.

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James says: “I’m honoured to be representing BOSS Parfums as an Ambassador in their latest perfume campaign. I admired BOSS for a long time for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”