These 4 beauty brands are reviving the industry's iconic red lip

As National Lipstick Day approaches, Cosmetics Business delves into the iconic lipstick's history and how brands are capitalising on its legacy today

The statement red lip has been seen on women throughout the ages and, according to some, dates as far back as 3000 BC when Cleopatra created a red lip look from crushed carmine beetles.

Fast forward to the 15th century, red lipstick was condemned by Christianity, and anyone found wearing it would be viewed as an incarceration of the devil.

Happily, . . .

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