Luxury perfume brand Jo Malone London was named the top brand for earned media value, but who else got journalists and influencers talking?
Jo Malone London's Sakura Spring 2018 collection
Jo Malone London was the most mentioned fragrance brand in UK media coverage in 2018, for the second year running.
According to figures from My Market Insight (MMI), the Estée Lauder Companies-owned brand experienced . . .
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