This Australian gender-neutral hair care brand has landed in the UK

Mr Smith, founded by hair care entrepreneur David Justin, has landed at Salon64 in London UK with its 22 product collection

Gender-neutral Australian hair care brand Mr Smith has landed in the UK with its 22-sku collection.

The brand was founded by 30-year old David Justin and will be stocked at Salon64 in London UK.

Before Justin started developing his own products he started his career overseeing product and marketing development, it was from this experience that inspired him to create his own collection.

The 22-sku range (from £25) includes shampoos, conditioners, styling products and a treatment range.

In an interview with Frontrowedit Justin said: “Mr. Smith is a fashion forward, professional hair care brand.

“We produce premium, luxury and unisex hair care products using only the finest quality ingredients whilst being both environmentally and socially aware.”

Key products include: Balancing Shampoo (£25) and Conditioner (£27), The Foundation (£26); to create volume; Serum (£38) a leave-in product which protects hair; Hairspray (£28); and a Shaper (£26), which helps to create texture and define shape.

Last September saw the brand partner with Aalto, the Paris-based fashion label from Finnish Tuomas Merikoski, for Paris fashion week to create a series of looks for the brand’s spring/summer 2018 ready-to-wear collection.

All of the products are PETA-approved or PETA-approved vegan.

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