This eye cream company has been slammed for misleading 'number one' product claims

Advertising regulator ASA rejected Perfect Cosmetics Company claims that it produced the top anti-wrinkle eye care

via Instagram / @myperfectcosmeticscompany

British watchdog Advertising Standards Authority (ASA) has upheld two investigations into promotional misdemeanours from eye cream specialist Perfect Cosmetics Company.

The beauty brand produced an advertorial claiming to be the 'No.1 eye cream to banish dark circles and fine lines as voted by Marie Claire’ and promoting a half price offer from £59.99 to £29.99.

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