This eye cream company has been slammed for misleading 'number one' product claims

By Sarah Parsons | Published: 24-Jan-2019
Regulatory Skin Care Marketing

Advertising regulator ASA rejected Perfect Cosmetics Company claims that it produced the top anti-wrinkle eye care

You need to be a subscriber to read this article.
Click here to find out more.

British watchdog Advertising Standards Authority (ASA) has upheld two investigations into promotional misdemeanours from eye cream specialist Perfect Cosmetics Company.

The beauty brand produced an advertorial claiming to be the 'No.1 eye cream to banish dark circles and fine lines as voted by Marie Claire’ and promoting a half price offer from £59.99 to £29.99.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Advertising Standards Authority (ASA)
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

With ads watchdogs cracking down on greenwashing, the ASA reveals its top ‘greenspeak’ tips

Read more
Miles Lockwood, Director of Complaints and Investigations at the Advertising Standards Authority, explains how beauty players can advertise green credentials

Trending Articles

  1. Exclusive: CeraVe hits the road with ‘myth-busting’ skin care tour The CeraVe High University Roadshow will visit ten UK universities to debunk the biggest myths surrounding treating acne-prone skin
  2. Cosmetics Business Picks: 7 beauty launches to pick up this week Cosmetics Business takes a look at seven beauty launches that have caught our eye this week, including a look at Weleda’s new Firming Face Care range
  3. Nivea helps push Beiersdorf sales to €4.9 billion in H1 Sun protection was pinpointed as a strong performance segment for the German giant's Nivea, Eucerin and Aquaphor brands
  4. Beiersdorf opens 'agile working' campus in Hamburg The 51,000sqm space includes a newly-built corporate headquarters
  5. Discover the era of cellasticity with Frag-Brillin remastered No fabric can compete with the luxurious beauty of our skin. Its fibers are strong, elastic and flexible adapting perfectly to us and granting a silky, luminous and wrinkle-free look

Upcoming event

Pure Beauty Global Awards 2024

23 May | London, United Kingdom See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

With ads watchdogs cracking down on greenwashing, the ASA reveals its top ‘greenspeak’ tips

Miles Lockwood, Director of Complaints and Investigations at the Advertising Standards Authority, explains how beauty players can advertise green credentials
Regulatory

BPerfect Cosmetics slammed by UK advertising watchdog over TikTok influencer video

The GRWM video by Stephanie Vavron was criticised for failing to disclose her partnership with the Irish make-up brand
Regulatory

UK advertising authority raps toothpaste brand for misleading free-from claims

Complaints against Zing’s homepage and a paid-for Facebook ad, both implying that titanium dioxide-containing toothpastes could be harmful, were upheld
Regulatory

Wild Cosmetics falls afoul of ASA for slating traditional deodorants in ad

The natural deodorant brand's YouTube video campaign claimed mainstream deodorants are linked to hormonal imbalances, itchiness and body odour
Regulatory

88% of London clinics flout Botox advertising regulations, study finds

UK law prohibits the advertising of prescription-only medications like Botox
Marketing

Deodorant advert with dirty talking polar bear slammed by UK watchdog

The advert by Wild Cosmetics has been criticised for featuring masturbation and appearing on a YouTube channel popular with children
Regulatory

ASA throws out skin treatment ad complaint over founder’s alleged Botox

A complaint made against the TV ad featuring My Perfect Facial creator Penny Lane was not upheld
Subscribe now