According to a recent report by HypeAuditor, virtual influencers have nearly three times the engagement rate of real Instagram influencers
Are they the future of influencer marketing? (Images via Instagram @itsbinxie @essence @lilmiquela)
German make-up brand Essence Cosmetics’ new ambassador isn’t a celebrity, or influencer. It isn’t even a real person.
While Kenna might look like a . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business