This make-up brand has created an 'industry first' in-house virtual influencer

According to a recent report by HypeAuditor, virtual influencers have nearly three times the engagement rate of real Instagram influencers

Are they the future of influencer marketing? (Images via Instagram @itsbinxie @essence @lilmiquela)

German make-up brand Essence Cosmetics’ new ambassador isn’t a celebrity, or influencer. It isn’t even a real person.

While Kenna might look like a . . .

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