This mobile accessory brand is tapping into beauty


Popsockets has expanded its nail care range into the UK

Mobile accessory brand PopSockets has expanded its beauty offering into the UK.

The Colorado-based company first launched its nail range in the US in September 2020, but from this week British consumers will be able to purchase the press-on nails that are designed to coordinate with Popsockets' mobile phone grips.

Popsockets first broke into the beauty category by collaborating with skin care brand Burt's Bees on a PopSockets phone grip that doubles as a lip balm holder.

“Our beauty products have been really dynamic, exciting additions for our customers” said Jani Hermansson, PopSockets’ Director of Marketing & Brand for EMEA.

From £11.99, PopSockets Nail are available in 15 designs and each kit includes 30 adhesive nails in varying sizes, a prep pad, cuticle stick and mini nail file.

Hermansson added: "We’re thrilled to be kicking off the new year pioneering the first-ever PopSockets Nails in the fast growing beauty segment, and hope this provides our customers with all of the tools to mix and match their favourite grips with a beautiful at-home manicure.”

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