This sports star topped the list of male grooming icons

Superdrug customers vote David Beckham their style saviour

David Beckham has held onto the top spot of grooming icons, according to a new survey by Superdrug.

The retailer’s male consumers voted Beckham top with 12% of the vote, followed by Idris Elba, Harry Styles, Tom Harvey and actor Chris Hemsworth.

The customer survey, which looked into men’s summer grooming habits, found that over half of men (54%) have a beauty or grooming treatment in a salon, with 52% admitting to planning a trip over the summer.

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