Tom Ford targets ‘modern femininity’ with new fragrance launch

Ford established his brand in 2006, after holding Creative Director roles at Gucci and Yves Saint Laurent

Tom Ford // Getty Images

The fragrance arm of American fashion designer Tom Ford is poised to add a new floral fragrance to its line-up.

The new Metallique scent is said to reflect ‘modern femininity’ with juxtaposing notes of white blossoms and heliotrope.

The fragrance is blended with top notes of aldehydes, bergamot and pink pepper; with a heart of hawthorn, lily-of-the-valley and heliotrope; and base notes of ambrette, Peru balsam, vanilla and sandalwood.

It is said to reflect modern femininity.

Ford established his brand in 2006, after serving as Creative Director for Gucci and Yves Saint Laurent.

Today, the brand stocks almost 100 fragrances, as well as a range of colour cosmetics for men and women.

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