Roziani Zulkifli
Sustainable beauty continues to be a buzzword in 2018.
Far from drying up, this trend has only flourished as consumers seek ways to protect the environment – and themselves – from potentially toxic chemicals and substances.
Here, Roziani Zulkifli, Exhibition Manager for in-cosmetics Global and the in-cosmetics Formulation Summit, discusses the intricacies of sustainability and shifting consumer habits.
"With recent reports that plastics have reached the deepest trenches of our oceans and are being ingested by marine life, alongside warnings of depleting natural resources, the personal care industry is seeing a significant shift to protecting biodiversity, sourcing ethical ingredients and protecting fair trade with suppliers in order to become more eco-friendly.
Indeed, the widespread ban on the use of microplastics in rinse-off personal care products in the US and UK in summer 2017 was a motivator for brands to review their plastic use and impact on the environment in general.
This is more crucial than ever, as it is clear consumers want
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