Transparent business: 9 beauty brands proving why honesty is the best policy

Transparency and ethical beauty is no longer the domain of a select few, but is now becoming the industry norm

As consumers develop a greater interest in what happens behind the scenes of the cosmetics industry – whether that be the ingredients used, eco-friendly packaging or the supply chain – brands are placing a greater emphasis on transparent business.

Here Cosmetics Business highlights the beauty brands demonstrating why transparency in business should be the norm:

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