The key notes of now and next
The report begins with an ‘at a glance’ trend tracking update, helping you and the team discover the fragrance trends disrupting the market across; men’s, women’s and genderless scent themes.
Macrotrend to microtrends: Scent as a wellbeing focus
Throughout the report you will see how interconnected each trend story is – as wider consumer trends overlap and influence scent preferences.
From the bold and bright florals that explore fantasy notes, such as red orchid to the sweetest (yet found in nature) fruit nectars that are emerging, as we move on from the pandemic influenced ‘safe, known and nostalgic’ – to the new way Millennials and Gen Z are exploring the green category and sustainable fragrance ingredients and notes.
Strategic implications
In 2022, despite all the world and financial worries, scent is still a globally strong and growing market. This report provides a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, answering briefs and bringing new products to the market across all fragrance sectors.
The 49 page report contents includes:
- A Market Landscape with data + a Trend Snapshot
- Key Themes + Notes of Now & Next – 5 macro driven trend themes
- Hot Fragrance Trends: Men – 5 micro driven trend themes
- Hot Fragrance Trends: Women – 5 micro driven trend themes
- Hot Fragrance Trends: Genderless – 5 micro driven trend themes
- 13 exclusive Trend Stories to explore, with fragrance descriptions, notes and innovative new ideas for products and ranges in our ‘future fragrance focus’ section on every trend board.
You’ll also get access to our debut webinar chatting through all the themes and trend insights in the Report, which will be available to watch on-demand from June 20th.
