Trend for men’s subscription boxes presents opportunities for brands

Established beauty box brands are increasingly rolling out boxes catering specifically for men

While the market for women’s subscription boxes has been steadily growing over the past few years, it seems that men are beginning to show greater interest too.

Established beauty box brands have been increasingly rolling out boxes catering specifically for men over the past year, with new launches in August from both fragrance company Scentbird and online men’s retailer Mankind, which brought back its Mankind Grooming Box due to popular demand.

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