Trilogy secures retail deal with Ulta Beauty

Last year the New Zealand brand celebrated 15 years in production

Skin care brand Trilogy, created by New Zealand sisters Sarah Gibbs and Catherine de Groot, has launched at 1,080 Ulta Beauty stores across the US.

Trilogy began as a 5-sku rosehip skin care range and today stocks over 40 products sold in over 7,300 stores and store outlets across 15 countries in four continents.

Angela Buglass, Trilogy International CEO, said: “It is a huge accolade for Trilogy to have been selected to showcase in Ulta Beauty’s new curated natural skin care offering.

“Broadening our consumer reach with such a successful omni-channel beauty retailer has been a key objective for US growth and we are excited to have joined forces with a progressive retailer such as Ulta Beauty.”

Ulta Beauty offers more than 20,000 products from over 500 well-established and indie brands across all personal care categories.

The retailer’s Skincare Buyer, Karen Srtoz, said: “I am very excited to introduce Trilogy to the Ulta guests as part of our natural products offering within our Prestige Skincare department.”

Trilogy’s hero oils include organic rosehip oil, rosehip oil antioxidant+ and CoQ10 booster oil, which all hold the BioGro Organic certification.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies