Two new Korean packaging trends from Schwan Cosmetics

At this year’s MakeUp in Seoul event, Schwan Cosmetics presented two new trends: Pure Princess and Party Princess.

Featuring a range of bright products for eyes, lips and face, the collections offer long lasting looks for busy days and long party nights.

A key product in the Pure Princess line is Precise Brow Liner, which is formulated with high melting waxes (suitable for a hot environment) and lets the user precisely fill and refine brows.

At the centre of the Party Princess look is Surprising Hybrid Liner, a blendable liquid liner with a powdery finish.


Like this story? For the latest in ingredients, formulation, packaging and regulation subscribe to SPC Magazine, for more information click here.

Featured Companies

Schwan Cosmetics (more information, website)