UK: Bath and Shower Market Report 2017

By Jo Allen | 11-Jan-2017

The UK bath and shower market is sinking under the weight of discounting. What can brands do to bring value back?

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Heavy discounting is scrubbing value off the UK bath and shower market, with major multiples and bargain stores luring consumers away from high street chemists – and higher spending.

UK: Bath and Shower Market Report 2017

According to Kantar Worldpanel, the UK bath and shower category declined by 3.4% overall to total

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