UK beauty business gets Christmas bonus

Consumers in the UK are spending more on beauty says market research company NPD Group, which adds that Christmas 2010 looks set to be a bumper festive season for the C&T industry. According to the NPD Beauty Trends Point of Sales panel, the UK’s prestige beauty market grew 8.8% in value between January and September 2010, as compared to the prior year period...

Courtesy of Michelle Thompson for Avalon

Consumers in the UK are spending more on beauty says market research company NPD Group, which adds that Christmas 2010 looks set to be a bumper festive season for the C&T industry. According to the NPD Beauty Trends Point of Sales panel, the UK’s prestige beauty market grew 8.8% in value between January and September 2010, as compared to the prior year period. This comes on top of 6.2% growth in 2009, compared to 2008.

NPD notes that December accounts for 28% of all prestige beauty product sales in the region, while for fragrances 39% of revenue in 2009 was achieved in December. Christmas is also the most important time of the year for sales of fragrance gift sets, with last December accounting for 57% of all gift set sales in 2009 and gift sets accounting for 32% of all fragrance sales in the same month.

Research from NPD found Armani Code and Armani Code Woman to be the most purchased fragrance products among UK men and women, respectively.

The company also says the UK prestige market is performing better than those of Spain, Italy and France, which has the next highest growth rate of 3.1%.

Table 1: Top five UK fragrance lines, January-June 2010, female
Armani Code Woman
Calvin Klein Euphoria
Chanel Coco Mademoiselle
Chanel No.5
Marc Jacobs Daisy
Source: The NPD Group
Table 2: Top five UK fragrance lines, January-June 2010, male
Armani Code
Boss Hugo Boss
Diesel Only the Brave
JPG The Male
Paco Rabanne 1 Million
Source: The NPD Group

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