Pure Beauty

UK consumers are embracing beauty sleep as sales for night-time skin care soars

Published: 31-Oct-2018

Night-time skin care market now worth £43m, according to The NPD Group

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Sales of prestige night time skin care products have jumped 7% in the UK over the past 12 months, according to a new report by The NPD Group.

For the period October 2017 to the end of September 2018, sales for night-time skin care, which includes facial oils, creams, gels, eye masks, eye creams and anti-ageing creams, reached £43m.

Sleep has become the wellness trend of 2018, boosted by greater consumer interest in ‘self care’ and ‘me time’ and a deluge of new products launching onto the market.

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