UK consumers still not ready for male make-up

6-Feb-2015

An overwhelming majority of male and female consumers think men should not wear cosmetics

Despite a growing acceptance of metrosexuality, nearly 93% of male and female consumers think that men should not wear make-up. When men do use make-up, they seek discreet options that provide them with functional benefits, such as masking skin impurities, and are not overly concerned about beauty.

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