US personal care market beats pre-recession sales

Sector grows 4.2%

The US personal care product sector has at last surpassed its pre-recession sales figures, experiencing a 4.2% growth, selling more than US$38bn in products in 2011, detailed a recent study.

The Cosmetics & Toiletries USA report from the international research firm Kline & Company assigns the record growth to a 30% boost in sales for nail care products and a 10% increase for luxury personal care brands, as well as greater consumer demand for women’s fragrances.

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