US personal care market beats pre-recession sales


Sector grows 4.2%

The US personal care product sector has at last surpassed its pre-recession sales figures, experiencing a 4.2% growth, selling more than US$38bn in products in 2011, detailed a recent study.

Sign up for your free email newsletter

The Cosmetics & Toiletries USA report from the international research firm Kline & Company assigns the record growth to a 30% boost in sales for nail care products and a 10% increase for luxury personal care brands, as well as greater consumer demand for women’s fragrances.