Fantasy inspired hairstyles are creating novel and unique opportunities for brands and retailers
Credit: The Braid Bar
Once a schoolgirl staple, hair braids have really upped their game in recent years, coming a long way from pigtails and french plaits.
The trend's popularity can in part be put down to the rise of celebrities . . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business