Companies announce use of sustainable algal oils for Unilever\'s body care brand, Lux
Unilever, together with renewable oil and bio-products company Solazyme, has announced the initial introduction of sustainable algal oils to products in its Lux soap, making it the first ever brand to use the ingredient.
Solazyme\'s algal oils are derived from oil-producing microalgae that are cultivated sustainably and responsibly. The oils are produced in a matter of days using a fermentation process designed to produce oils of high purity and performance. The decision to use the algal oils is aligned with Unilever’s ambition to \'double the size of its business while reducing its overall environmental footprint\', as part of which Unilever has made a commitment to using only sustainably sourced agricultural raw materials by 2020.
The announcement follows on from the successful completion of product validation trials, products from which have been on sale in Brazil since early March 2014. Anne Radmacher, Lux Global Brand Vice President, explained: “Through incorporating algal oils into our Lux products, we have a unique opportunity to make a difference on a large scale, as we help develop a raw material that we know has been responsibly sourced. Using algal oils creates a win-win situation: not only do we deliver better products to our consumers, but we also help the planet in the process.”
Jonathan Wolfson, CEO of Solazyme, added, “Unilever\'s Lux brand is leading the way in consumer innovation and in a new era of sustainability for the 21st century. This announcement of the incorporation of our algal oils into Unilever\'s consumer soap products that are on shelves today in Brazil is a very exciting moment for Solazyme. Unilever\'s commitment to commercialising these soap products means that it will continue to lead the way in offering consumers the best performing and most sustainable products available.”