Unilever invests $12m in Enterprise Creator Cloud platform CreatorIQ

Investment will help to safeguard against fraud and brand safety issues in influencer marketing

Unilever’s venture-capital and private-equity unit, Unilever Ventures, has invested in Enterprise Creator Cloud platform CreatorIQ, enabling it to raise $12m in inward investment. 

The CreatorIQ platform is designed to help advertisers find influencers, manage their work, measure the results, and detect fraud.

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