The consumer goods giant has become a member of the On-Pack Recycling Label (ORPL) Scheme
Unilever will be adding a new recycling label to its brands sold in the UK this year.
In a move to align with the company’s ongoing commitment to ensure 100% of its plastic packaging is reusable, recyclable or compostable by 2025, Unilever has joined the On-Pack Recycling Label (ORPL) scheme.
Yvette Edwards, Sustainable Business and Communications Director, Unilever UK and Ireland, said: “We know that recycling and the wider issue of plastic waste is important to the people who buy our products.
“Our membership of OPRL moves us further in the right direction by providing recycling guidance that is simple, clear and consistent.
“With our presence in 98% of UK homes, we can be part of the solution to improving recycling rates across the nation.”
The OPRL was launched in March 2009 in order to create a unified and recognised recycling system for consumers, retailers and brands.
Today the label, which is divided into three categories, is said to be recognised by more than seven in ten consumers.