Unilever makes bid for French cosmetic brand Garancia

The consumer goods heavyweight is responsible for beauty brands including Dove, Bed Head, Radox and Simple

Beauty heavyweight Unilever has made a bid to acquire French cosmetics brand Garancia for an undisclosed amount.

Founded in 2004 by Savéria Coste, Garanacia offers premium products across skin and body care, fragrance and make-up.

Products are predominantly sold through pharmacies across France.

Commenting on the deal, Coste said: “After sustained growth in France in recent years, Garancia is now ready to enter a new phase of its development, and Unilever Prestige would be the right partner to help Garancia achieve our ambitions, while maintaining our continued commitment to clean ingredients, creativity and excellence, which will guarantee the preservation of Garancia’s core values.”

She added: “I am excited by the opportunity to work with the Unilever Prestige team in this new chapter in our history.”

Unilever currently owns the personal care brands Dove, Bed Head, Radox, Simple as well as other well known FMCG brands outside the beauty sector.

Vasiliki Petrou, Unilever Presitge’s CEO, said: “Garancia is one of the leading brands in pharmacies with a strong positioning between natural and science.

“Thanks to Savéria’s vision and expertise in derma-cosmetics, Garancia’s hero product Pschitt Magique is much-loved and has earned great loyalty from consumers across different generations.”

She continued: “We are delighted to have the opportunity to grow this brand globally.”

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