Unilever to change Fair & Lovely skin care brand name and ban 'whitening' claims

The personal care giant will focus on the brand’s claimed ‘skin glow’ benefits after recognising that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a certain beauty ideal

Unilever has confirmed it plans to change the name of its Fair & Lovely skin care brand, after recognising that its marketing language suggests a ‘singular ideal of beauty’.

The Anglo-Dutch personal care giant said that in the next few months the brand’s name would change and words such as . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies