Unilever to create editorial online content with agency

Company partners with Oliver Group for editorial project

Unilever has teamed up with content agency Oliver Group to create editorial online content.

The project will help the company create a softer marketing approach as many consumers make use of ad-blockers online.

A Unilever spokesperson told Cosmetics Business: “At Unilever, we recognise that in a connected world, people are increasingly curating and seeking out experiences with brands.”

The spokesperson added that the most engaging brands create ‘seek out content’ – branded properties, services and information that consumers genuinely seek-out.

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