Unilever has teamed up with content agency Oliver Group to create editorial online content.
The project will help the company create a softer marketing approach as many consumers make use of ad-blockers online.
A Unilever spokesperson told Cosmetics Business: “At Unilever, we recognise that in a connected world, people are increasingly curating and seeking out experiences with brands.”
The spokesperson added that the most engaging brands create ‘seek out content’ – branded properties, services and information that consumers genuinely seek-out.
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