Unilever's deodorants portfolio fights clothing waste with 28ft installation

The company kicks off a partnership with thrift store Savers for the I Give a Sh!rt campaign with an eye-catching mannequin in New York City

Unilever's deodorants group has unveiled an art installation in New York City to educate consumers about clothing waste, kicking off the launch of its campaign with thrift store retailer Savers.

On display at the Oculus, Westfield World Trade Center, from 6-7 February, the project features a 28ft tall female mannequin, wearing a . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business

Companies