Urban Veda joins Beauty Backed campaign to support struggling beauty brands as England enters second lockdown

The Ayurvedic-inspired skin care brand will donate 10% of its online sales to aid businesses during the Covid-19 pandemic

Urban Veda, the Ayurvedic-inspired skin care brand, is giving back to struggling beauty businesses as England enters its second lockdown due to the Covid-19 pandemic.

The four-week lockdown, which came into action yesterday, sees all 'non-essential' businesses, including hair, beauty and nail salons, spas, tanning salons and massage parlours, close their doors until 4 December in the UK government's latest move to control the rapid spread of the disease.

Throughout November, Urban Veda will donate 10% of its online sales to Beauty Backed, the industry initiative launched earlier this year to provide financial support to beauty therapists, aestheticians and make-up artists who have been unable to work as a result of the restrictions.

Spearheaded by skin care influencer Caroline Hirons, in partnership with industry bodies the BABTAC and the British Beauty Council, the campaign urged brands across the beauty industry to donate to aid those affected by the pandemic.

It subsequently raised almost £30,000 within a week thanks to donations from brands including Trinny London, Zelens, Sunday Riley, Elemis, Cult Beauty, Tan Luxe and Deciem, among others.

In addition to contributing its own funds from online sales of its skin care products, Urban Veda is reaching out to its industry companions to join the brand in giving back to the beauty industry, in order to “make a bigger and more valuable impact”, according to a note from the brand's Managing Director.

Urban Veda offers a variety of skin care products inspired by the rituals of Ayurveda, with products designed to cater for customers’ dosha - Vata, Pitta or Kapha - to suit their skin type.

Read more about the beauty industry's response to the current lockdown – dubbed a “nightmare before Christmas” by the British Retail Consortium – here.

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